ZARIIN
Graphic Designer | Visual Content Creator
ZARIIN Jewellery
SOCIAL MEDIA CONTENT CREATION
Photography and Content Creation for the social media platforms of ZARIIN Jewellery, an eclectic Indian jewellery label known for its handcrafted, artisanal uncut stone jewellery, since 2010.
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Being a visual content creator for ZARIIN, I led the creative team by creating visually engaging content regularly through photography and graphic design for social media platforms and website. These included Instagram posts, stories, banners, creatives, and videos.
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These are some of the visuals and photographs created and clicked by me throughout my work period:
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(Photography, Videography & Graphic Design)
Over view + Role
DURATION
Dec 2018 - Feb 2020
TOOLS
Adobe Photoshop, VSCO
PLATFORM
Web & Social Media Platforms
TEAM
Social Media Team,
Nikita Roy
In my full time working capacity, I was responsible for ideating and creating all the visual content on Instagram primarily, through photography and videography every day. Realizing the abundance of content and a need for a more aesthetic approach to product photography, I started inculcating flat lays, videos with fun elements for better engagement with the audience. The team gradually took notice of the rapidly increasing followers after this major shift in aesthetics and gradually included flat lays as a major component in the social media platforms and website.
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The Instagram following rose from a humble 18k to a massive organic following of 40k, which also helped boost sales from the popular social media platform.
PHOTOGRAPHY
VIDEOS
SOCIAL MEDIA CREATIVES