Aikya Skincare, founded by Vishwa Shah aims for a simple mission- to make luxe, clean, organic, and most importantly, effective skincare accessible to the Indian market. The brand believes in the power of skincare as a daily ritual, and as a part of a much larger set of holistic self-care practices, to ultimately achieve beauty that is healthy from within.

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As the creative head and visual content creator, I led the creative team by creating a fresh and vibrant visual identity by developing the visual language on digital platforms, website wireframes, icons, website, and social media collaterals. The color palette makes a spirited statement with its vibrancy and disparity of contrast that resonates with our brand's bold yet frolic culture which makes it stand out from the market competition.
This project led me to explore, learn, and make exciting discoveries in my work process with the supportive team at AIKYA Skincare.

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(Branding, UI, Social Media & More)