INSIGHT ON MY CREATIVE PROCESS

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The primary focus of the ZARIIN website, being a jewellery brand is product photographs for a better appeal to the audience. The photography art direction was chosen to bring in closeups of the jewellery, packaging, and handy work in "Gift Box" images and website banners.

 

So, I was responsible for clicking the pictures for the same and chose a more uniform flat lay approach to the product-oriented box images and banners. The image here is an example of the same approach. The glistening Swarovski crystals in the packaging stand out in the muted pink fabric background giving it a luxurious look, in the midst of scattered crystals.