CrossedDesign
Crossed Design
Internship | 2018
BROCHURE
Brochure Design for Crossed Design, a Design Thinking led innovation consultancy, working at the intersection of Design, Strategy, and Technology. They help clients to use design strategies and thinking skills to create and design innovative products and meaningful experiences and services.
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The team asked me to design a concise brochure that explains the various facets and services that Crossed Design provides to their client.
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(Graphic Design & Illustration)
Over view + Role
DURATION
Aug 2018 - Oct 2018
TOOLS
Adobe Illustrator, Adobe Photoshop
PLATFORM
TEAM
Senior Designer,
Nikita Roy
DETAILS & ILLUSTRATIONS
Font Details - UBUNTU
Colour Palette- Yellow (#fcd52f), Black (#000000), White (#111111)
Working with the team, I helped develop special illustrated conceptual icons for a better grasp of the subjects in the brochure. After immense sessions of brainstorming and ideation, I was able to translate the design brief into cohesive and consistent icons for the brochure.
The team wanted a bright fresh look for the compact brochure so that it stands out and conveys the message with simplicity and ease. The colours yellow, black and white are woven seamlessly throughout the brochure reflecting the brand's colours.
DESIGN PROCESS
